Billboards May Be One of the Oldest Forms of Advertising, But They Remain One of the Most Effective.
Digital Outdoor advertising is the most effective form of media – by both cost and conversions. With the ability to run multiple messages and easily change creative billboard artwork, digital outdoor advertising is an efficient and cost-effective way to communicate with your audience.
Here are just a few of the many benefits of billboard advertising:
- Digital billboards have a 65% conversion of impressions to actions. A strategically designed billboard in the right location can convert over half its viewers to take action by visiting a location, purchasing, or researching your business/product.
- People spend 70% of their waking hours outside their homes. The majority are driving in cars and traveling the streets seeing billboards daily.
- Billboards offer guaranteed impressions. With commuters’ eyes on the road, your ad WILL be seen. Billboard ads cannot be put down, shut off, fast-forwarded, or scrolled past vs. other forms of media.
- Digital billboards can change messaging as quickly as online ads. They are just as easy to set up and can display different messaging on different boards simultaneously.