What Type of Artwork is Best for a Billboard?
Similar to other platforms, keep billboard messaging and contact information simple. Here are some tips when designing billboard artwork.
- Use 7 words of copy or less on your main message. The viewer will only see your ad for an average of 3 seconds (or less depending on how fast commuters travel).
- Use large, BOLD letters and colors. Keep the clutter to a minimum with a graphic/picture, headline/call to action, and logo.
- Multiple ads can run to reduce the amount of copy per ad.
- Keep time-sensitive messages in mind when promoting events, games, data feeds, and food/drink specials during your campaign.
- It’s ok to include directions such as “3 miles ahead” or “next right!” as a call to action. It’s also very important to choose your location strategically. Tell us about your project and we can help!
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